Lead generation can take many forms. By understanding the market and the channels by which a client's potential customers can be approached determine the best way to begin the engagement or sales process.
Whiteberry has strong expertise in researching markets, campaign planning, segmentation and campaign delivery. We can quickly identify potential target customers and begin the awareness and engagement process.
Market Research and Analysis
You only know you are behind the curve if you’ve done the research into your audience and followed the rigorous process. That means looking at your competitors and competitive benchmarks and performing a thorough gap analysis, then looking at your audience, understanding the market and where to apply force at the right point. We can help you understand your brand strengths and the psychology behind the segments established for your brand. Only then are we in a position to say "What your consumers are looking for is this...through these channels, in this way".
Event Support and Management
Organising an event, exhibition, seminar or conference can be time consuming and logistically challenging. Whiteberry offers a full suite of event capabilities which can ease the burden and improve ROI through pre-show planning and promotion, stand and collateral design, onsite support, and post-event activities.We have strong events experience and can help ensure that you get the right coverage, exposure and quality of sales leads.
Branding and Collateral
Branding is the most important aspect of your business as it encapsulates the values, reputation and overall image in the mind of your consumer. Whiteberry has strong expertise in creating and strengthening brands through channels right for your business. Using messaging and strong design to communicate those brand values which differentiate you from the competition. No matter what medium or channel the message goes to market, we help make sure it is consistent, clear, reinforced and memorable.