Defining Design - Paul Rand

Paul Rand: Defining design
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” — Paul Rand.
I thought I’d share this with you for 2 reasons:
It’s a great definition from a legend of design.
It may introduce some of you to Rand’s work.
I hope you find it useful.
NB: As well as designing the ABC, IBM and UPS logos, Paul Rand was also the man Steve Jobs turned to, for the branding at NeXT — the computer company he started when he left Apple.